Marketing invigorated with creativity, ambition and attention to detail.

Headshot

Gatlyn Troutman
Digital Marketing Specialist
Susquehanna University '18
Bachelor of Science, Marketing
Alpha Mu Alpha Honor Society

About Me

My passions in marketing include all creative implementations that delight users, from snappy standout websites to beautifully crafted, high-converting email campaigns. I've previously helped brands such as GEICO, Capital One and ABC achieve their marketing goals through unique, imaginative approaches. Whether it's forming a strategy or developing the creative first hand, I believe in doing quality work that will be looked back upon proudly in the future.
Download resume

Experience

Designing and coding responsive, mobile-first websites
Designing and coding responsive, mobile-first websites

I proudly hand-coded this website from scratch using HTML, CSS, JavaScript, and PHP. Built with best practices including flexboxes and media queries, it scales to screens of any size and especially shines on mobile. I customized the site to be even more interactive using jQuery plugins supporting smooth-scrolling and accordion-style headings.

Leading design of mobile game downloaded over 100k times
Leading design of mobile game downloaded over 100k times

In 2014, I collaborated with a fellow developer to create the app Avoider, a free endless flyer game for Windows Phone. I led the design aspect of the project, creating the layout, in-game graphics, and commissioning third-party artists for the character and background drawings. Since its release, it was played by more than 100,000 players in over 120 countries.


See screenshots and learn more about the game:

View App Listing
Crafting vibrant, custom-tailored content for social media

In my work with a wide range of branded social media accounts, I've developed the familiarity and expertise with creating specific types of content that thrive on platforms like Instagram, Snapchat, Twitter and Facebook. I have a knack for designing robust audio and visuals that stand out in a user's oversaturated feed. My favorite underutilized platform is Snapchat Stories, where I have experience creating a variety of programming from account takeovers to schedule of events.

Scheduling social media posts and tracking engagement
Scheduling social media posts and tracking engagement

Clients' needs for regular social media posts require excellent planning and organizational skills. My experience with tools such as Buffer, Hootsuite and Later not only make posting easier, but also allow me to follow-up on what content users are responding best to and know when to tweak post times and frequency.


Sample a few accounts I manage:

Glick, Inc. Becker Body Shop
Planning and leading recruitment campaign
Planning and leading recruitment campaign

As the recruitment chair of my service-fraternity Phi Mu Delta, I organized a committee of ten members to assist in the planning of four high-profile events intended to showcase the fraternity to potential new members. I also coordinated a marketing campaign across digital and print mediums featuring brothers' stories of how the fraternity positively impacted the lives of themselves and others. The recruitment season successfully concluded with a handful of new members, more than 70 interested students eligible to join the following semester, and even the president of the university Jay Lemons becoming an honorary inductee.


Check out my complete, graphical recruitment plan:

Download plan (PDF)
Using paid advertising to promote brands and drive event attendance

When promotional needs demand more than organic impressions, I have experience in using paid advertising on Facebook and Snapchat to get in front of eyeballs more quickly. The advertisements I've found most captivating and the best value are Snapchat geofilters. In my role as Phi Mu Delta recruitment chair, I utilized short-lived geofilters to promote events happening later on in the day. This technique helped pack our events with intrigued potential new members and generated thousands of impressions on geofilters with the fraternity letters.

Professional Skills

Technical

HTML HTML
CSS CSS
XML XML
Bootstrap Bootstrap
WordPress WordPress
PHP PHP
Email marketing Email Marketing
Google Analytics Google Analytics
Photoshop Photoshop
Photoshop Illustrator
Word Word
Excel Excel
PowerPoint PowerPoint

Soft

Project management Project Management
Fast learning Fast Learning
Analytical abilities Analytical Abilities
Problem solving Problem Solving
Multitasking Multitasking Abilities

Interests

Creating Mobile-First Content

The best way to reach consumers is through the devices in their hands. I love creating content to be viewed instantly on mobile and inviting users to expand it to a bigger screen.

Exploring New Technology

When a new feature like Instagram Stories rolls out, I am one of the first to be finding new use cases so I can incorporate it into my projects in innovative and effective ways.

Learning Photography

A new-found hobby of mine is taking my Canon EOS Rebel T6 out and shooting anything that catches my eye. This has given me the chance to use my own original photos in projects.

Relevant Coursework

computer

Essentials of Digital Media

Formed mock media service agency with a team of five individuals and produced a website, video, radio ad, PowerPoint presentation, spiral-bound info book and other materials for local business.

brain

Consumer Behavior

Came to an understanding of the consumer psychology and human decision making processes, developed skills in behavioral research procedures as well as enhanced abilities in giving oral presentations.

survey

Marketing Research

Learned techniques for identifying market problems, formulating marketing plans, constructing strategy alternatives and communicating strategy recommendations based on marketing and financial reasoning.

heat map

Business Statistics

Practiced gathering, analyzing and interpreting data for making decisions as well as studying concepts of linear regressions, probabilities, binomial and normal distributions.

manager

Management & Organizational Behavior

Studied concepts including psychological contracts, the Competing Values Framework theory, McClelland's Three Needs theory and behavior-based vs. need-based theories of motivation.

news

Introduction to Journalism

Trained in identifying critical information for writing articles and press releases and experienced with Associated Press writing styles.

listen

Intercultural Communication

Practiced skills needed to engage in mindful, reflective, and effective communication as well as analyzed representations of cultures and identities in popular media.

Database Systems Analysis

Gained experience with the process of creating databases, including developing and describing cost-benefit analyses, entity-relationship diagrams (ERD), data-flow diagrams (DFD).

Legal Environment

Covered topics relating to business ethics and corporate social responsibility, as well as contracts, torts and alternative dispute resolutions.

Recent Work

Get in touch

Now you've seen what I can do. Let's talk about how I can add to your company.
Consider me for a full-time marketing position.

Headshot

Gatlyn Troutman
Digital Marketing Specialist
hello@gatlyn.com
(240) 442-8596
Send me a message Download my resume

Connect With Me

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Email

2019 Designed and coded by Gatlyn Troutman