Marketing invigorated with creativity, ambition and attention to detail.
Digital Marketing Specialist
Susquehanna University '18
Bachelor of Science, Marketing
Alpha Mu Alpha Honor Society
In 2014, I collaborated with a fellow developer to create the app Avoider, a free endless flyer game for Windows Phone. I led the design aspect of the project, creating the layout, in-game graphics, and commissioning third-party artists for the character and background drawings. Since its release, it was played by more than 100,000 players in over 120 countries.
See screenshots and learn more about the game:View App Listing
In my work with a wide range of branded social media accounts, I've developed the familiarity and expertise with creating specific types of content that thrive on platforms like Instagram, Snapchat, Twitter and Facebook. I have a knack for designing robust audio and visuals that stand out in a user's oversaturated feed. My favorite underutilized platform is Snapchat Stories, where I have experience creating a variety of programming from account takeovers to schedule of events.
Clients' needs for regular social media posts require excellent planning and organizational skills. My experience with tools such as Buffer, Hootsuite and Later not only make posting easier, but also allow me to follow-up on what content users are responding best to and know when to tweak post times and frequency.
Sample a few accounts I manage:Glick, Inc. Becker Body Shop
As the recruitment chair of my service-fraternity Phi Mu Delta, I organized a committee of ten members to assist in the planning of four high-profile events intended to showcase the fraternity to potential new members. I also coordinated a marketing campaign across digital and print mediums featuring brothers' stories of how the fraternity positively impacted the lives of themselves and others. The recruitment season successfully concluded with a handful of new members, more than 70 interested students eligible to join the following semester, and even the president of the university Jay Lemons becoming an honorary inductee.
Check out my complete, graphical recruitment plan:Download plan (PDF)
When promotional needs demand more than organic impressions, I have experience in using paid advertising on Facebook and Snapchat to get in front of eyeballs more quickly. The advertisements I've found most captivating and the best value are Snapchat geofilters. In my role as Phi Mu Delta recruitment chair, I utilized short-lived geofilters to promote events happening later on in the day. This technique helped pack our events with intrigued potential new members and generated thousands of impressions on geofilters with the fraternity letters.
Creating Mobile-First Content
The best way to reach consumers is through the devices in their hands. I love creating content to be viewed instantly on mobile and inviting users to expand it to a bigger screen.
Exploring New Technology
When a new feature like Instagram Stories rolls out, I am one of the first to be finding new use cases so I can incorporate it into my projects in innovative and effective ways.
A new-found hobby of mine is taking my Canon EOS Rebel T6 out and shooting anything that catches my eye. This has given me the chance to use my own original photos in projects.
Essentials of Digital Media
Formed mock media service agency with a team of five individuals and produced a website, video, radio ad, PowerPoint presentation, spiral-bound info book and other materials for local business.
Came to an understanding of the consumer psychology and human decision making processes, developed skills in behavioral research procedures as well as enhanced abilities in giving oral presentations.
Learned techniques for identifying market problems, formulating marketing plans, constructing strategy alternatives and communicating strategy recommendations based on marketing and financial reasoning.
Practiced gathering, analyzing and interpreting data for making decisions as well as studying concepts of linear regressions, probabilities, binomial and normal distributions.
Management & Organizational Behavior
Studied concepts including psychological contracts, the Competing Values Framework theory, McClelland's Three Needs theory and behavior-based vs. need-based theories of motivation.
Introduction to Journalism
Trained in identifying critical information for writing articles and press releases and experienced with Associated Press writing styles.
Practiced skills needed to engage in mindful, reflective, and effective communication as well as analyzed representations of cultures and identities in popular media.
Database Systems Analysis
Gained experience with the process of creating databases, including developing and describing cost-benefit analyses, entity-relationship diagrams (ERD), data-flow diagrams (DFD).
Covered topics relating to business ethics and corporate social responsibility, as well as contracts, torts and alternative dispute resolutions.